The idea for Craze came while doing research for my graduate research project.
Researching the history of bourbon and being a current bourbon drinker during the bourbon boom, I found that not much in terms of graphic design or videos really showcases the current bourbon boom in America from different standpoints.
It was quite some time since I picked up a camera for videography or edited any video design work. I thought this was a great opportunity to touch up on those skills and refine my video editing.
So I began contacting distilleries to set up a trip to Kentucky.
One trip turned into three.
While I was in Kentucky, I got a first-hand view of distilleries in action during the bourbon boom. I talked with Master Distillers, bourbon drinkers, and local store/bar owners learning the factors that go into the bourbon boom and the 'craze' demand we are now seeing from it.